H&M

4,7

951K reviews

50M+

Downloads

PEGI 3

About this app

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

What if you found an item in our app and wanted you to know if it’s available in any of our stores? We have the answer to that — use our FIND IN STORE feature! This feature will show you all available sizes and colours and where we currently have them in stock.

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Turn the H&M app into your own shopping tool — activate IN-STORE MODE when you visit one of our stores. See which of your favourite-marked items are available in the store you’re in, or nearby.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.

Updated on

27 May 2025

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region and age. The developer provided this information and may update it over time.

This app may share these data types with third parties

Location, Personal info and 3 others

This app may collect these data types

Location, Personal info and 6 others

Data is encrypted in transit

You can request that data be deleted

Ratings and reviews

4,7

937K reviews

Claire Broadwater

06 April 2025

I had an All for One voucher to use but couldn't use it for everything in my basket because my basket had more than the value of the card. It was really annoying and such a shame there isn't a function where you can use the gift card and then have the option to pay the remaining balance by an alternative method. I'm now going to have to place two orders and incur a delivery charge where this could have been avoided if there was the function as mentioned above.

11 people found this review helpful

Amit Sharma

15 February 2025

UX needs some improvement. In the cart, the 'swipe to remove' feature needs its sensitivity reduced by half. Because whenever I try to scroll up or down, it accidentally registers a swipe 50% of the time. And when I click on 'Undo' immediately, the removed item comes back to the cart but at the bottom and not at the same position. This also needs to be addressed for a seamless user experience.

139 people found this review helpful

tracey s

23 January 2025

I usually enjoy browsing this app, but recently, it hasn't been working properly. It keeps repeating the same 8 or so items over and over. When I scroll down, it's the same items just being repeated, so frustrating! I've deleted/reinstalled it, but still the same issues. Probably better off browsing on the H&M website as opposed to the app, but you get better offers on the app.

6 people found this review helpful